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What this site is
OnwardCraft is an independent publication about search engine optimization. It publishes editorial guidance. It is not a service business, it takes no clients, and nothing here is an offer to sell anything.
How to read the advice
Everything here is general information, not advice tailored to your business. Search results depend on your market, your competitors, your history and decisions made by Google that nobody outside Google fully understands. We cannot promise a ranking, a traffic level or a commercial outcome, and you should be sceptical of anyone who does.
How to read our numbers
Where a figure comes from published research we link the source. Where a figure is a benchmark, an estimate or a projection, we label it as one on the page. Pricing shown in our guides is a market benchmark collected from published rates — it is not a quote, and we do not sell the work being priced. Charts marked illustrative show the shape of a pattern, not a measurement of your market.
Third-party names
We name tools, platforms and companies for the purpose of reporting on them. Those names and trademarks belong to their owners, and mentioning one implies no relationship, endorsement or sponsorship in either direction. Nobody has paid to appear on this site.
Using our writing
The articles and guides are our copyright. You may quote from them and link to them freely — that is what they are for — provided the quotation is accurate and credits OnwardCraft with a link to the page. Republishing an article in full, or feeding the archive into a product, requires written permission.
Liability
We publish in good faith and correct what we get wrong, but the site is provided as-is. We are not liable for losses arising from decisions made on the basis of anything you read here. If you find an error, tell us and we will fix it.
Changes
These terms may change. The date at the top of this page will change with them.